Someone asked me this question after reading my post Why you should hire a professional translator last week.
I could write A LOT about it. To sum up, when it comes to businesses and brands, it is all about internationalization and localization (I will talk about localization later).
American-Thai-Mexican-Spanish team working on a multicultural and multilingual project a couple years ago 😀
➡️ Answer:
Whenever a business wants to go or already is international, whether they sell products or offer services.
Some examples:
✴ Translation of websites
✴ Blogs
✴ Books/handbooks
✴ Social media content
✴ Internal documents
✴ Ads
✴ Marketing emails
Did you already know this or it is new to you? Do you think that this could be beneficial for your business? Don’t hesitate to contact me for more info!